Trade marks

The creation and protection of a business’ brand is critical to its success.

We provide a range of trade mark services to our clients including trade mark oppositions and removal actions, representing our clients at IP Australia hearings, trade mark infringement action, dispute resolution and assisting trade mark attorneys with these services.

We have a substantial trade mark practice and provide a complete range of trade mark services.

Litigation

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Sometimes you have to go to court to protect your trade mark. It's a decision not made lightly and our team work closely with clients to ensure it's the most appropriate and effective course to take. But when we do, our lawyers know what's needed to build a strong case – gathering evidence, establishing claims and defences and applying the law. From the Federal Court to the High Court, our team has represented Australian and international clients whose products and brands are household names.

Opposition

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Stopping a competitor from registering a trade mark can be important to protecting your brand. Our lawyers have significant experience opposing the registration of trade marks because they are similar to a client's. They collect and present compelling evidence that shows how a trade mark similar to our client's could mislead consumers and should not be registered.

Registration

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Registration of a trade mark is a key step to protecting a client's business and brand. We advise on which classes of goods and services to apply for, draft specifications and file applications. Our lawyers conduct trade mark searches to ensure similar marks have not already been registered, advise on potential oppositions and options should a similar mark exist. We also advise Australian companies seeking to register their trade marks overseas, as well as international companies entering the Australian market.

Searches

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We conduct trade mark searches to establish whether trade marks that are similar to what clients want to register exist. Our team search a range of government and publicly available registers and the internet to identify any potential opposition clients might face to their trade mark. Our lawyers advise on whether the proposed trade mark is likely to face opposition and their options – either amending their trade mark or prepare to defend it being opposed by competitors.